Loaf Campaigns
Intro
Loaf's brand voice was built on a gentle, tongue-in-cheek humour, which came through strongly in its seasonal advertising. I generated concept ideas for each campaign cycle, working with the Creative Director to land on direction, then took the chosen concepts through to final design and artwork across outdoor, press and paid social – supporting on retouching to keep the tone and finish consistent.
Deliverables:
Outdoor Advertising
Branding
Retouching
Illustration
Print Design
I came up with the early concepts and sketched them out, testing ideas, colours, products, until we landed on a final idea that would be used as the benchmark for the shoot.
For larger campaigns we might shoot multiple images to use, like this sale campaign which changed as the end of the sale neared.
